colors of carlsbad

Visit Carlsbad, in partnership with the Pantone Color Institute and influencer marketing firm HireInfluence, announces the results of the 2018 Colors of Travel Study, which identifies trending colors used in inspirational travel photos across social media and the color psychology that inform these themes. The study revealed this year’s trending Colors of Travel as: PANTONE 14-4620 Island Paradise, a cleansing aqua; PANTONE 14-1323 Salmon, a coral-infused pink; PANTONE 19-6050 Eden, a lush and verdant forest green shade; and PANTONE 16-1340 Brandied Melon, an earthy, russet hue.

The study, conducted by HireInfluence, analyzed a mix of outdoor adventure and lifestyle travel photos with high engagement from dozens of the top travel influencers in the U.S.

PANTONE© 14-4620 TPG ISLAND PARADISE

Blending the constancy of blue with the soothing components of green, Island Paradise is a brilliantly delightful marriage of color temperatures indelibly associated in the human mind with coastal beauty and refreshing bodies of water from lagoons to sandy ocean beaches. Fresh and lively, this cleansing aqua shade transports us to the tantalizing seaside and oasis like spa retreats. Symbolizing the great escape to paradise, we can almost feel a hint of warmth emanating from this cool aqua shade.

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PANTONE© 14-1323 TPG SALMON

Engaging Salmon beckons us in with its suggestion of charm and playful romance. A festive pink shade infused with a hint of orange, Salmon embodies the coral pink hues that mesmerize us as we gaze out over the ocean at the sunset radiating resplendently in the early evening sky. At the same time, enchanting Salmon is equally at home in blossoming floral fields, revealing a soft warmth in the intricate color details and nuances of natures gentle petals.

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PANTONE© 19-1650 TPG EDEN

Evocative of rolling green hills and immersion in nature’s greenery, Eden, a lush and verdant forest green shade, reassures us with its soothing presence. Restoring our vitality and enhancing our sense of well-being, calm and cool Eden promotes balance and harmony. Nature’s ever present neutral, Eden’s message of new growth and new beginnings is life affirming.

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PANTONE© 16-1340 TPG BRANDIED MELON

Intriguing in its color complexity, flavorful Brandied Melon has a genuine allure that quietly captivates and nourishes us with its warmth. Modern and edgy and at the same time, wholesome and unassuming, this earthy russet hue from nature welcomes you in with its expression of laid back style and organic sophistication. Both down to earth and contemporary the tasty Brandied Melon reinforces our increasing focus and respect for what is natural.

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where to find these colors

Informed by the 2018 Colors of Travel study, Visit Carlsbad and Pantone developed the Colors of Carlsbad palette to showcase how these individual trending colors come to life to form a cohesive palette in Carlsbad, CA—from its sandy beaches and ocean views, to its colorful attractions, lush floral fields, green hills, and its creative culinary and wellness experiences.

Simply click on the pins to find special promotions and explore these colors in a variety of gorgeous locations throughout Carlsbad. For more information, contact us at visitcarlsbad@wagstaffworldwide.com.

 

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